What began as a small spark of curiosity, evolved into a transformative journey to find my own sense of balance, simplicity and peace.

My foray into creating skin care products started in 2007 when I suddenly became very curious about how my everyday beauty essentials were being made. There was nothing particularly special about that day, but I remember that moment clearly when I picked up bottle of product and wondered, ‘how is this made?’ and ‘is this good for me?’

What happened next was the start of an amazing personal adventure.

Before then, I hadn’t thought very much about what I was put on my skin, but now I was paying attention. I was noticing the ingredients in the skin care products I was buying and monitoring how different combinations affected my skin.

Patterns emerged. My skin did better when plant-based, natural butters oils and extracts were used. Ingredients like unrefined shea butter, aloe, willow bark extract and essential oils, stood out. I began creating my own products, mindfully selecting the ingredients that worked for me and experimenting nonstop.

In the process, something amazing happened.
• I simplified my routine and began to feel more confident about what I placed on my skin.
• I began to be more mindful about my own wellness choices.
• I began slowing down and embracing simplicity where I could.
• My skin care routine transformed from something I just had to do to, into healthy daily rituals that reflected my choice to live more balanced and carefree.

Today, I’m happy to provide a line of products that does that for you too. Our products are still handcrafted with plant-based butters, oils, extracts and essential oils to celebrate the joy that comes from slowing down, feeling balanced and appreciating the simple, natural beauty of life.

-Maia Singletary, Astrida Naturals