About

Shea based multi-functional skin care for balanced, healthy skin and carefree, eco lifestyles.

Astrida is line of shea based face, body and fragrance products formulated with sustainable, ethically sourced natural ingredients such as fair trade, organic shea butter, botanicals, essential oils and organic natural fragrances.

We are a natural skin care company, but we aren't here to preach to you about toxins, or scare you into thinking everything that isn't natural is inherently bad. That's not our vibe. We make our products with natural ingredients because we love nature and feel it shouldn't be a compromise to use sustainable, eco-friendly, natural skin care everyday. Don't you?

Our mission is to bring you authentically healthy skin care products are artisanal and formulated from a place of integrity, transparency and simplicity.


Our Values

Simplicity

We create products that are simple and formulated with as few ingredients as possible to achieve the desired results. Why? Because simple products with less ingredients mean that the ingredients we do select can be added in higher concentrations. We believe this makes our products more effective and will give you better results.

Versatility

We create products that are versatile and can be used for multiple applications. Shea butter alone has a long list of skin care uses and applications. Our lotions can be used for your body, face and hair. Your benefit: you don't have to fill your bathroom with so many bottles of stuff. The essentials will do.

Transparency

We are open and honest about what goes into our products and list all our ingredients on our website so you can know what you are buying. No off label ingredients. No green washing. We preserve naturally where we can, but always prioritize product safety. If a natural preservative doesn't perform to our standards, we don't use it. We'd rather use safe synthetics than put your safety at risk by shipping improperly preserved products.

Fair Trade

Shea butter is our flagship ingredient and you can rest assured our shea butter is ethically sourced. We've partnered with the Ajike Shea Center to ensure our shea butter is produce in a way that economically supports the rural women with a sustainable source of income.


Who is Astrida?

Astrida is a name chosen by founder Maia Singletary. Inspired by literature, mythology and Scandinavian influences, the name Astrida means one of divine beauty and strength. Like nature, Astrida is a tribute to the all encompassing divine power of the natural world.

Maia Singletary

I wasn't always a natural skin care enthusiast. For years, I used mainstream body and skin care, not giving too much thought to the ingredients, until I came across my first batch of organic, unrefined shea. I started researching and learned that unrefined shea butter had a multitude of wonderful benefits for skin superior to the more processed refined variety. It was amazing stuff!

Shea was the spark. It got me to finally ask, 'what was I putting on my skin?' I started researching other ingredients and thinking about how skin care was made. The more I learned, the more I realized that many mainstream products were unnecessarily complicated. Some had insanely long ingredient lists dictated by overzealous marketing departments who want to claim their product can do it all. I've always believed in the beauty of simplicity. They also weren't very natural or sustainable and that didn't feel right to me either. I knew better. I knew natural products could work.

I started making my own natural skin care products to sell at the counter at our family owned book store. All of the products featured organic shea butter its purest form. Our book store customers loved our balancing products and Astrida Naturals was born.

I truly hope you enjoy our products! Please feel free to reach out if you have any questions.

- Maia, Founder & Chief Formulator

See what our customers are saying!

Love these products!!! I struggle with hormonal and stress acne and this product has really helped to clear my skin and improve over all tone and texture!!! It's very balancing which is what I've been lacking ! Love, love, love!" - Kristin

Products: Essential Shea Skin Care Set

This moisturizer really soaks into my skin giving it a smooth filling of pure nourishment. I plan on shopping again at Astrida Naturals." - Eleanor Taylor

Products: Carrot Seed & Geranium Toning Face Moisturizer

I love the roll on fragrance. So easy to use and strong enough without being overwhelming. The solid fragrance tin is small but a little goes a long way as well. I use it to add volume to my hair. " - Tyce M.

Products: Bay Rum Oil Perfume Fragrance, Bay Rum Solid Perfume