Weekly Recap: Challenges, wins and pushing through the blocks.

Posted by Maia on 6/26/2015 to General

Tomorrow will mark the end of week 2 in the daily blog challenge where I’ve committed to writing every day for 30 days. I’m about halfway through.

This week’s content was less editorial and more informational. I finally got around to profiling more of our skin care ingredients like geranium, meadowfoam seed oil and hazelnut oil; something I desperately needed to do. There are so many ingredients to write about and it’s helped me to push through the writing blocks I’m experiencing, but I wasn’t able to push through enough to write more personally.

Weekly Recap: Challenges, wins and pushing through the blocks.

Ingredient Spotlight: Hazelnut Oil Skin Care Benefits

Posted by Maia on 6/25/2015 to Ingredient Knowledge

We are continuing our ingredient spotlight with hazelnut oil, another great carrier oil that's light, fast absorbing and great for your face.

Hazelnut oil is made from roasted, pressed hazelnuts native to various regions in the northern hemisphere. Botanical name, Corylus avellana.

Hazelnut is one of the lighter feeling carrier oils with good absorbency. It’s high in phytosterols, tannis, polyphenols, oleic acid and vitamin E. Hazelnut oil is used in skin care and culinary applications and has a pleasant slight nutty aroma and flavor.

Ingredient Spotlight: Hazelnut Oil Skin Care Benefits

Ingredient Spotlight: Natural Skin Care Benefits of Meadowfoam Seed Oil

Posted by Maia on 6/24/2015 to Ingredient Knowledge

Meadowfoam seed oil is one of my personal favorites. I first discovered it when I was looking for a jojoba oil alternative to incorporate into new products. I wanted an oil that was stable, sustainable and light. Meadowfoam was the perfect option.

Meadowfoam seed oil is cold pressed from the seeds of Limnanthes alba. It has a medium to light skin feel that absorbs very, very quickly.

Ingredient Spotlight: Natural Skin Care Benefits of Meadowfoam Seed Oil

Why I Love Natural Artisan Lotion

Posted by Maia on 6/20/2015 to General
Natural Artisan Lotion

I have a confession to make. I really love lotion.

In my house, natural artisan lotion is a must have. It’s in every bathroom, it’s on our bags and cars, we travel with it, we take it to work. My mother, a doctor (and frequent hand washer!) swears she can’t live without it. Lotion use is not a simple luxury, for us it’s a necessity. I love lotion because it’s versatile. Beyond just moisturizing, lotion can add hydration and nourishment to your body, face and hair.

Why I Love Natural Artisan Lotion

Weekly Recap: Changing Habits, Embracing Change & Forest Bathing

Posted by Maia on 6/19/2015 to General
Weekly Recap

This week has been all about starting new habits, mainly the habit of consistent writing.

Today officially marks the end of week 1 in the Indie Business Network 30 Day Blog Challenge. So far, so good! If you’ve been following along, you know that I accepted the challenge to blog everyday for the next 30 days. It’s been hard, but I’ve managed to write something everyday day this week. How many days of consistency does it take to officially form a habit? I’m not sure but I’m on my way.

Weekly Recap: Changing Habits, Embracing Change & Forest Bathing

Ingredient Spotlight: Natural Skin Care Benefits of Apricot Kernel Oil

Posted by Maia on 6/18/2015 to Ingredient Knowledge

If you’re looking for a lightweight carrier oil to incorporate into your natural skin care routine look no further than apricot kernel oil.

Apricot kernel oil is extracted from the kernel inside of apricot pits, known botanically as Prunus armeniaca. Its fatty acid profile is similar to sweet almond oil being rich oleic and linoleic acid. Apricot kernel oil is rich in vitamins A, C and E and also contains anti-inflammatory phytosterols.

Like many natural oils, apricot kernel oil has many skin care benefits and uses. Apricot kernel oil is one of the base oils used in our shea butter lotions and is available as an option on our custom skin care line.

Ingredient Spotlight: Natural Skin Care Benefits of Apricot Kernel Oil

Building a Biz: Why I started Astrida Naturals. Part 3

Posted by Maia on 6/17/2015 to General
Why I Started, Part 3

Why create a skin care brand?

Over the last few days I've been exploring the driving forces that lead me to create Astrida Naturals.

There's nothing easy about starting a business, especially a skin care brand. I've talked about functional and emotional reasons I started Astrida Naturals. I had the idea from another business, the design background to create something I knew people would want and the maker mentality which fueled my drive to learn how to do it.

Building a Biz: Why I started Astrida Naturals. Part 3

Building a Biz: Why I started Astrida Naturals. Part 2

Posted by Maia on 6/16/2015 to General
Why I Started, Part 2

Have you ever wondered what drives an individual to start a skin care business? As a business owner, I'm often asked why I started Astrida Naturals.

There were 3 main drivers that lead to the initiation of Astrida. Yesterday, I wrote about one of the first reasons I got started down this path.

Building a Biz: Why I started Astrida Naturals. Part 2

Building a Biz: Why I started Astrida Naturals. Part 1

Posted by Maia on 6/15/2015 to General
Why I Started, Part 1

Have you ever wondered what drives an individual to start a skin care business?

Let's examine the facts.

There are countless skin care brands out there. Many, many high quality, interesting brands already exist. Many brands are already featuring natural and organic ingredients. Many brands are also lovingly made my artisans who are not very different than me.

Why start this kind of business when there is so much competition? Does the world really need another bottle of lotion/butter/moisturizer/serum?

Building a Biz: Why I started Astrida Naturals. Part 1

The 30 Day Blog Challenge: Setting aside fear for something more productive.

Posted by Maia on 6/14/2015 to General
30 Day Blog Challenge

Back in February I wrote about starting anew with my commitment to writing by being more present with my blog.

Well, we are now halfway through June and I've posted only 2 blogs since then... but let's not focus on that!

A few days ago I accepted a challenge from two amazing business women, Donna Maria of the Indie Business Network and Stacia Guzzo of Handcrafted Honey Bee. The challenge is to blog everyday for 30 days straight.

The 30 Day Blog Challenge: Setting aside fear for something more productive.
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